Abstract

GIL-TORRES, Alicia; NAVARRO-SIERRA, Nuria; SAN JOSE-DE LA ROSA, Cristina  and  HERRANZ-RUBIO, Carolina. The app ecosystem in the 2020 US election: information or politainment. Comun. soc [online]. 2022, vol.19, e8191.  Epub Oct 03, 2022. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2022.8191.

This article analyzes the contribution of mobile device applications to political discourse in the US presidential election between Joe Biden and Donald Trump in 2020. The sample consisted of 101 applications (apps) and the analysis was based on a qualitative methodology that examined the popularity and discourse features of these apps. The results reflect a wide range of developments that oscillate between commercial interest and a form of blurred political engagement located somewhere across entertainment, parody and virality.

Keywords : Election campaigns; mobile applications; politainment; United States.

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