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Comunicación y sociedad
Print version ISSN 0188-252X
Abstract
BORGES, Gabriela and SIGILIANO, Daiana. Limantha fandom activism on Twitter: media competence analysis about social issues discussions. Comun. soc [online]. 2022, vol.19, e8299. Epub Mar 24, 2023. ISSN 0188-252X. https://doi.org/10.32870/cys.v2022.8299.
This paper intends to discuss the relationship between media competence and fan culture, focusing on content creation shared on Twitter by fans of the Limantha ship, from the Brazilian telenovela Young Hearts (Malhação: Viva a Diferença). In order to reflect on how telenovela social issues were explored in the content shared on Twitter, we adopted Ferrés and Piscitelli’s concept of media competence. We concluded that, in addition to deepening themes dealt within the plot, fans expanded and resignified discussions based on correlations with personal reports.
Keywords : Fan Culture; media competence; activism; telenovela; children and youth audience.