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Mercados y negocios
On-line version ISSN 2594-0163Print version ISSN 1665-7039

 

Table of contents
Merc. negocios vol.21 n.42 Zapopan Jul./Dec. 2020

 Letters from the Director
  
 ·  Cartas del editor
González Alvarado, Dra. Tania Elena

        · text in Spanish
  
 Articles
  
 ·  Benefits of an Emerging markets overweighted portfolio versus a globally diversified
Torre-Torres, Óscar Valdemar de la; Aguilasocho-Montoya, Dora; Galeana-Figueroa, Evaristo

        · abstract in English | Spanish     · text in Spanish
  
 ·  Internal branding in retail organizations: a study in a chain of pharmacies
Murillo, Enrique

        · abstract in English | Spanish     · text in Spanish
  
 ·  Investment in innovation as a driver of sustainable value generation in agri-food companies
Cruz Reyes, María Angélica

        · abstract in English | Spanish     · text in Spanish
  
 ·  The Contribution of the intangible assets in the value of Mexican publiccompanies listed on the Mexican Stock Exchange
Loza Vega, Ismael; Preciado Romero, Verónica Alejandra

        · abstract in English | Spanish     · text in Spanish
  
 ·  A bibliometric analysis of electronic Word-of-Mouth (eWOM) on the consumer decision-making process
Morales del Río, Cecilia; Vizcaino, Antonio de Jesús

        · abstract in English | Spanish     · text in Spanish
  
 ·  Employment is more than a Job. It is the Essential Pedestal Underpinning Social inclusion and Democracy itself
Argyriades, Demetrios

        · abstract in English | Spanish     · text in Spanish
  
 Financial and economic indicators
  
 ·  El plan de negocios y la rentabilidad
Gaytán Cortés, Juan

        · text in Spanish
  

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