 Letters from the Director |
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| | · Editor’s Letter
González Alvarado, Tania Elena
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| Articles |
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| | · Maintaining Your Marketing Competitiveness Through Marketing Innovations
Church, Nancy J.
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| | · Corporate Social Responsibility as a Determinant of Competitiveness in Supermarkets
Pardo Rozo, Yelly Yamparli; Carvajal Valderrama, Gabriela; Perdomo Carvajal, Alexandra
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| | · Green Consumer's Paradox
Acosta Bahena, Almeirim Isabel
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| | · Management of Intellectual Property as a Generator of Resources in Mexican Higher Education Institutions
Rodríguez, Fernando; Vivanco Vargas, Martín; Gómez Salazar, Moisés
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| | · A Proposal of a Pension Plan Design Based on Collective Pension Funds
Gómez-Hernández, Denise; Banda-Ortiz, Humberto
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| Financial and economic indicators |
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| | · Financial and economic indicators
Gaytán Cortés, Juan
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