| | Table of contents
Merc. negocios vol.25 n.52 Zapopan May./Aug. 2024  Letters from the Director | | | | | | · Editor’s Letter
Sánchez Gutiérrez, José
| | | | | Articles | | | | | | · Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
Murillo, Enrique; Sádaba, Teresa; Mir-Bernal, Pedro; Terán-Bustamante, Antonia; López-Sánchez, Oziel
| | | | | | · Circular Economy: A Technological Innovation Strategy for Sustainability in Air Transport
Castillo Malagón, Romina; Cruz Reyes, María Angélica; Romero Saldaña, Ruth Selene
| | | | | | · Artisanal Businesses: Historical and Economic Context
Alonso Aguilar, Franci Daniela; González Alvarado, Tania Elena; Cabanelas Lorenzo, Pablo
| | | | | | · Adaptability of a Business and Superior Performance: Triad Model of Dynamic Capabilities
Guerrero-Campos, Sara; Pelayo-Maciel, Jorge; Arango Marin, Jaime Antero
| | | | | | · Practical Strategies for The Economic Development of Mexico: Nearshoring Trend
Santillán Luna, Ignacio; Ceja Pizano, Jesús; Pineda Domínguez, Daniel
| | | | | | · Financial and economic indicators. The Delphi Method and Scientific Research
Gaytán Cortés, Juan
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