Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Salud Pública de México
Print version ISSN 0036-3634
Abstract
VIRGOLINI, Mario; FALLOCCA, Verónica; LEONARDELLI, Eduardo and VOLCHAN, Eliane. Emotional and attitudinal evaluation of tobacco health warnings among youngsters and adults in Argentina. Salud pública Méx [online]. 2018, vol.60, n.4, pp.432-441. ISSN 0036-3634. https://doi.org/10.21149/9027.
Objective
To evaluate variables of tobacco health warnings associated with their emotional impact, the perception of smoking risks and the perceived effectiveness to avoid tobacco use.
Materials and methods
Teenagers (151) and adults (168) evaluated 27 tobacco health warnings selected from the sets used on tobacco packages in Argentina and in other countries. A standardized affective rating-scale system and a structured questionnaire measured respectively the emotional impact (hedonic valence and emotional arousal), and the cognitive-behavioral attributions. The correlation between emotional and cognitive-behavioral evaluations was analyzed by age, sex, education level, smoker status, stage of quitting and susceptibility of non-smokers teenagers.
Results
Strong significant correlations between cognitive-behavioral and emotional assessments were observed. The warnings depicting graphic images of tobacco-related injuries and suffering were considered more valuable for tobacco control, helping quitting and preventing initiation.
Conclusions
Using graphic images with high emotional arousal is recommended for both adults and teenagers.
Keywords : tobacco-derived products labeling; program evaluation; persuasive communication; emotions; smoking cessation.