Abstract

POSADAS VELAZQUEZ, Ruslan. Consumer’s life or social life that consumed: insights into the consumerist ideal typology of Zygmunt Bauman. Estud. polít. (Méx.) [online]. 2013, n.29, pp.115-127. ISSN 0185-1616.

For the author of the text, under the assumption that the liquid life is actually a new social stage where living conditions are marked by uncertainty and where nothing is forever. In this context, Zygmunt Bauman discusses the details of a society that has shifted from production to end extreme consumerism, nothing that this move undermines any attempt to social cohesion.

Keywords : Globalization; Liquid Life; World Consumer; Uncertainty; Ideal Typology.