Abstract

BERLIN VILLAFANA, Irving. Medios de comunicación y procesos electorales. Los monitoreos de medios. Rev. mex. cienc. polít. soc [online]. 2008, vol.50, n.202, pp.81-90. ISSN 0185-1918.  https://doi.org/10.22201/fcpys.2448492xe.2008.202.42601.

This article reviews the principle actions of the monitoring of the media in Latin America, emphasizing the practices of observation during electoral processes, especially those in the Mexican case. It questions the use of protocols of observation limited to the measurements of absence or presence of actors and themes in the different media, that were very useful in times of informative control, but are not so in the actual context of informative saturation and hiper-mediatic.

Keywords : monitoreo; caso mexicano; análisis de contenido; tematización y sinergias informativas; medios y procesos electorales.