Abstract

DIAZ JIMENEZ, Oniel Francisco  and  MUNIZ, Carlos. The Effects of Political Communication on Youth Political Engagement in the 2012 Mexican Presidential Election. Rev. mex. cienc. polít. soc [online]. 2017, vol.62, n.229, pp.181-221. ISSN 0185-1918.

Do modern forms of political communication generate political engagement or rather political disaffection among young citizens? While media malaise theories argue that media and campaigns messages have a negative impact on citizens’ political involvement, cognitive mobilization theories contend that the effects of such messages on political engagement is rather positive. This article analyzes the effects that media and campaign messages had on civic engagement of young people during the 2012 Mexican presidential election in the light of mobilization and media malaise theories, by using multiple regression analysis with data from the National Survey of Political Culture of the Youth 2012. In general, the results of the analysis lend more support to the mobilization theories than to theories of media malaise.

Keywords : election campaigns; mass media; media and campaign effects: media malaise; political engagement; youth.

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