Abstract

PEREZ SALAZAR, Gabriel. Framing Theory and Socio-digital Interaction Platforms: A Case Analysis. Rev. mex. cienc. polít. soc [online]. 2019, vol.64, n.236, pp.333-353. ISSN 0185-1918.  https://doi.org/10.22201/fcpys.2448492xe.2019.236.68820.

With the aim of contributing to the study of socio-communicative phenomena from the sociological approach of the Framing Theory, we analyze in this work a group of memes posted on Facebook and Twitter concerning the shortage of gasoline in Mexico in January 2019, as a result of the strategy against fuel stealing. The main objective is to identify the way in which a set of Internet memes were used for the propagation and reproduction of frames in relation to this high-profile event in the media. The main results show that from the 55 registered memes, two main types of frames were identified: amplification and extension of frames.

Keywords : Internet meme; digital citizenship; Framing Theory; Mexico.