Abstract

CANALES CERON, Manuel; ORELLANA CALDERON, Víctor Sebastián  and  GUAJARDO MANAN, Fabián. The Subject and the Everyday in the Neo-liberal Age: The Case of Chilean Education. Rev. mex. cienc. polít. soc [online]. 2022, vol.67, n.244, pp.285-307.  Epub Apr 17, 2023. ISSN 0185-1918.  https://doi.org/10.22201/fcpys.2448492xe.2022.244.70386.

This article discusses the subjectivization that individuals experience in their choices and educational trajectories in the context of an advanced neoliberal society such as Chile. It relies on two qualitative research projects which have followed the educational choices of parents regarding their children and of teenagers regarding their post-high school future. The structural transformation that drives the neoliberal turn causes new popular sectors to emerge in the context of a broad commercialization of social relations, which reaches education by configuring it under the logic of the market. In such dynamics, educational choices and their subjective inscription -here called educational marketing- allow for noticing a new panorama of social stratification. The apparently autonomous educational choices are marking the real and new stratification of society. Educational marketing is projected as a link between structure and subjectivity, forming subjects in a high individualization of their social reproduction.

Keywords : neoliberal subjectivity; educational market; Chile; social stratification.