Abstract

ALONSO DOS SANTOS, Manuel. Quality and satisfaction: The case of the University of Jaén. Rev. educ. sup [online]. 2016, vol.45, n.178, pp.79-95. ISSN 0185-2760.  https://doi.org/10.1016/j.resu.2016.02.005.

The aim of this study is to examine the factors contributing to the intention to recommend in a university context. The study responds to the need to investigate the effect that academic performance and the tangible quality of a university have on student satisfaction levels and their intention to recommend their institution to others. Following a process of stratified random sampling, partial least squares were used to test the hypotheses and assess the measurement model.

Keywords : Educational facilities; Marketing; Attitudes; Satisfaction.