Abstract

BRAND, Adán. Some Notes about the Generic Hybridation and the Identification of a Few Enunciative Strategies, through the Generic Categorization of Speech. Acta poét [online]. 2012, vol.33, n.1, pp.235-257. ISSN 2448-735X.

This paper is situated in the area of Discourse Analysis. It shows, trough a current example, the increasing complexity of moderns discourses, even that some of them cannot be generically classified but as hybrids. Here it is proposed that this phenomenon answers largely to the mediatization of discoursive samples as the one analyzed; and besides, that the modern production and distribution conditions of the mediated discourses, suggests the need to formulate new genre categories (which implies the proposal to increase the number of classification criteria). In order to prove both, the existence of such hybridation and the need for more specific classifications, the Aristotle's classification of speech genres and the classificatory criteria of several contemporary authors are applied to the sample selected in this research. This also allows to observe a variety of strategies used by the sample, in order to build the collective identity of an audience without let it feel as an imposition. Among the most important strategies shed in this study, we highlight the complicated game between the emission and reception instances of the speech. This last thing confirms the need to unpack these instances, to distinguish what happens with them inside and outside any discourse.

Keywords : discourse genres; generic hybridation; discourse subjects; political discourse; publicity discourse.