Abstract

DIAZ PEREZ, Claudia; HAMUI SUTTON, Mery  and  SAMPEDRO, José Luis. The Strengths of the UAM: Academic Model, Research, and Social Outreach. A Proposal for Communication and Social Positioning. Sociológica (Méx.) [online]. 2021, vol.36, n.104, pp.253-272.  Epub Mar 28, 2022. ISSN 2007-8358.

This article’s objective is to describe the strengths of the Autonomous Metropolitan University (UAM), the advances of its substantive functions, and the specificities of its academic model. Based on an analysis of its achievements, the authors suggest the bases for configuring a social communications model. Students, would-be students, and the public in general have limited knowledge of the institution, and therefore, some aspiring students have it as a fall-back option. The article also underlines the social outreach programs that have positioned it as one of the country’s best universities and concludes with a series of specific recommendations for implementing communications strategies targeting students, companies, civil society, and the government.

Keywords : strengths; academic model; research development; outreach; social communication model.

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