Abstract

VALLEJO SIERRA, Ruth Helena  and  TELLEZ, Luís Roberto. Marketing services in public libraries: a tool which is used?. Investig. bibl [online]. 2008, vol.22, n.45, pp.153-169. ISSN 2448-8321.

The paper includes the results of a Colombian research on public libraries about the use and application of the marketing management philosophy. The method is based on a descriptive research which typified libraries and allowed making their diagnosis and profile in order to analyze each marketing element. Marketing information service, user studies, communication and the use of strategic marketing planning, are analyzed.

Keywords : Public libraries; Marketing library services; Marketing strategic planning.