Abstract

MALLAMACI, Marco Germán. The sociohistorical universe of the klitsch images. Rev. Mex. Sociol [online]. 2020, vol.82, n.4, pp.777-806.  Epub Jan 27, 2021. ISSN 2594-0651.  https://doi.org/10.22201/iis.01882503p.2020.4.59207.

This paper presents a sociological analysis of visuality, proposing an historical movement between the photographic device, the kitsch society and the horizon of digital capitalism. A terminological shift is attempted from the photographic click, the kitsch as socio-esthetic mechanism and the digital click. The argument begins with the works of Wal- ter Benjamin, Susan Sontag, Roland Barthes and Vilém Flusser; then it reviews the notion of kitsch; finally, it introduces the concept of klitsch, a neologism that would explain the functionality of capitalism’s visuality in an era marked by programming and digital network hyperlinks.

Keywords : klitsch; image; photography; kitsch-society; digitalization; capitalism.