Abstract

DORCE, André. Melodrama's emergent scenarios in the contemporary audiovisual landscape. Comun. soc [online]. 2020, vol.17, e7501.  Epub Jan 27, 2021. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2020.7501.

This article displays a series of reflections on recent theoretical developments in the field of communication and cultural studies about melodrama and its transmedia nuances. Taking Jesus Martín-Barbero’s reading of melodrama as a dense cultural matrix for Latin American modernity that structures discourses, genres and formats, the article argues that such framework remains pertinent and useful in the light of emergent socio-technological configurations in the field of production, circulation and consumption of transmedia content.

Keywords : Melodrama; television; audience; narrative; modernity; audiovisual.