Services on Demand
Journal
Article
Indicators
- Cited by SciELO
- Access statistics
Related links
- Similars in SciELO
Share
Comunicación y sociedad
Print version ISSN 0188-252X
Abstract
MASTRINI, Guillermo and KRAKOWIAK, Fernando. Netflix in Argentina: accelerated expansion and little local production. Comun. soc [online]. 2021, vol.18, e7915. Epub June 20, 2022. ISSN 0188-252X. https://doi.org/10.32870/cys.v2021.7915.
The aim of this article is to analyze the development of Netflix in Argentina, showing its market penetration, its business strategies, the regulatory framework in which it operates, its content offerings and its subscribers’ consumption. Regarding the menu they offer, the analysis focuses on the “Netflix Originals” section, where the company includes the contents they consider most attractive. The main hypothesis is that the accelerated expansion that the platform has had in Argentina, strengthened by agreements with the main telephone and pay tv companies, has not been accompanied by a specific strategy to develop the production of local contents.
Keywords : Netflix; Argentina; distribution; production; regulation.