Services on Demand
Journal
Article
Indicators
Cited by SciELO
Access statistics
Related links
Similars in SciELO
Share
Comunicación y sociedad
Print version ISSN 0188-252X
Abstract
BARCENAS BARAJAS, Karina. Feminist and Sexual Dissidence Mythologies: distorting meaning and depoliticizing through humour. Comun. soc [online]. 2023, vol.20, e8452. Epub Apr 17, 2023. ISSN 0188-252X. https://doi.org/10.32870/cys.v2023.8452.
This article examines the way coercive memes-whether those against feminism or sexual dissidence-that circulate through social media opposing “gender ideology” in Mexico, constitute practices of symbolic domination that perpetuate forms of oppression. Following the semiological perspective of Roland Barthes, coercive memes are analyzed as mythologies, which makes it possible to focus on three of their ideological functions: distorting meaning, naturalizing, and depoliticizing. The methodological strategy is based on the analytical centrality of returning to the ethnographic archive.
Keywords : Gender ideology; feminism; mythologies; memes; humor.