Abstract

CAMARENA, Dena M.  and  SANJUAN, Ana I.. El mercado de comida étnica en España: el caso de la comida mexicana. Estud. soc [online]. 2008, vol.16, n.31, pp.7-37. ISSN 0188-4557.

In past years, the consumption and knowledge of ethnic food has spread internationally. In Spain, the ethnic food market started in the 90's, whilst the highest growth rates have occurred since 2000. Mexican food is one of the most demanded. Sales have passed from 7.2 million dollars in 1999 to 40.6 million dollars in 2004. In this article, we analyze the ethnic and food markets in Spain, using both secondary and primary information. In particular, motivations, consumption and purchase habits of Spanish consumers are investigated by means of personal interviews. Descriptive analysis of statistical validation of associations (chi-square and ANOVA tests) are carried out in order to identify the profile of consumers more inclined to the consumption of ethnic food in general, and Mexican food in particular.

Keywords : ethnic food; Mexican food; purchase and consumption habits.