Abstract

BUSTOS, Natacha. Ética y persuasión en la retórica estoica: sobre la influencia aristotélica. Tópicos (México) [online]. 2012, n.42, pp.145-171. ISSN 0188-6649.

The present paper intends to show that, despite the existence of a strong socratic-platonic stamp, the ancient Stoa appropriates and resignifies some Aristotelian rhetoric key concepts, allowing in this way the configuration of a rhetorical theory that owns its proper identity. This new approach defines rhetoric as epistéme (relating it to truth and virtue) and at the same time resignifies the place of persuasion.

Keywords : Stoa; rhetoric; Aristotle; epistéme; persuasion.

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