Abstract

ARIEL DE VIDAS, Anath. Tupperware in rural communities: Global interconnections in a Nahua village of the Veracruzan Huasteca. Alteridades [online]. 2007, vol.17, n.33, pp.63-75. ISSN 2448-850X.

Ultimately, tupperware recipients have become an integralpart of indigenous village's kitchens, some of which are located in huts where water is still drawnfrom the well and firewood is gathered in the bush. How did these containers arrive in the village? How did the special mode of commercialization of these containers have adapted to the traditional social networks? The analysis of the emplacement of Tupperware in the hamlet reveals that frnetropolitanization now extends its networks towards the isolated rural environment it does so by molding itself to local social structures. The investigation of these themes allows us to question global-local dualism and by showing the game of perspectives, it proposes an approach to the processes of modernization in the countryside through the concept of interconnections.

Keywords : communality; consumption; culture change; globalization; Mexican indigenous people.

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