Abstract

MONTERROSO SALVATIERRA, Neptalí  and  ZIZUMBO VILLARREAL, Lilia. La reconfiguración neoliberal de los ámbitos rurales a partir del turismo: ¿Avance o retroceso?. Convergencia [online]. 2009, vol.16, n.50, pp.133-164. ISSN 2448-5799.

This article discusses the rural development strategy called New Rurality (Nueva Ruralidad), through which international agencies insist on the need to reconfigure the rural areas to meet the new roles assigned to them by the neoliberal model of development. It is suggested that the importance of discussing it lies in the fact is that, it is currently being implemented in most Latin American countries, including Mexico. In contrast, rural tourism has been promoted from the perspective of the Labor Economics, strategy generated in the communities; it was unveiled as an alternative for rural populations, because it helps to counteract the negative effects of globalization and modernization that characterizes the current neoliberal period. To deepen into how the perspective of Labor Economics projects works in rural areas, this article refers to two experiences. One is developed by the community of San Pedro Atlapulco, located in the municipality of Ocoyoacac, State of Mexico, Mexico. The other has been developed by the community of San Cristobal, located in the town of Cardonal, State of Hidalgo, Mexico. In both cases, the implementation of tourism projects has helped improve rural living conditions.

Keywords : new rurality; social economy; rural tourism; rural areas; rural development.