Abstract

MORENO MONTIEL, Carlos Hiram et al. Influencing Factors on Individual Economic Decision Making: A Computational Mobile Model. Comp. y Sist. [online]. 2023, vol.27, n.3, pp.703-718.  Epub Nov 17, 2023. ISSN 2007-9737.  https://doi.org/10.13053/cys-27-3-3992.

The objective of this paper is to analyze the key factors, which influence individual decision making in economics. To this purpose, a computational mobile modeling is used for human behavior, which is treated as a complex system. Decision tables are used for such modeling to determine the similarities of the responses obtained by users for analysis. The results show that emotional aspects are the ones that most influence economic decision-making in people when they fear success. The visceral aspects are detrimental to making economic decisions in the individuals of the work.

Keywords : Decision-making; decision tables; computational mobile.