Abstract

VAZQUEZ CANO, Esteban; LOPEZ MENESES, Eloy  and  SAEZ LOPEZ, José Manuel. Country Image through Omnipresent Digital Didactics: A Case Study with Mexico. RMIE [online]. 2016, vol.21, n.68, pp.17-44. ISSN 1405-6666.

A country's image is formed by multiple sociocultural, historical, and political aspects and is perceived from the outside primarily through the media-and now primarily the Internet. This study analyzes, by means of qualitative methodology in conjunction with Social Network Analysis, a case study in which professors and students in Spain used smartphones and mobile applications to discover and discuss sociocultural, historical, and geographical aspects of Mexico. The results show that Mexico's image among Spain's secondary students has become substantially enriched and that pre-established topics have been abandoned; without doubt the outcome has been a more real, complete, interesting, and critical image of Mexico.

Keywords : computer resources; digital education; didactic strategies; basic education.

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