Abstract

AYALA-ORTIZ, Dante Ariel  and  ABARCA-GUZMAN, Francisco. Willingness to pay for environmental restoration of the Lerma river in the metropolitan area of La Piedad, Michoacan. Econ. soc. territ [online]. 2014, vol.14, n.46, pp.769-798. ISSN 2448-6183.

The metropolitan area of La Piedad, Michoacan-Santa Ana Pacueco, Guanajuato, shares a section of the Lerma river, whose conditions have severe environmental and public health problems. This research has three aims: first, identify the public perception of the local environmental damage of the Lerma river; second, estimate citizen willingness to pay (WTP) for its environmental restoration; and third, calculate a monthly payment for environmental improvements. We used the Contingent Valuation Method. The WTP for improvements in environmental quality was estimated at 12 224 424 MXN a year. Finally, we propose a monthly fee of 23.89 MXN per household.

Keywords : environmental remediation; urban development; environmental and economical valuation.

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