Abstract

ALGRANTI, Joaquín. Believe Industries: Productive Orientations of the Christian Publishing Houses in Argentina. Desacatos [online]. 2014, n.46, pp.108-123. ISSN 2448-5144.

The aim of this paper is to study the cultural religious industries and the production of spiritually marked objects. We conducted a research of the main catholic and evangelical publishing houses in Argentina, which commercialize mostly books, movies and music. We will focus in the analysis of the productive orientations, the consumer-believer's profiles and the religious marks of their cultural products.

Keywords : material culture; religious goods; publishing houses; Catholics; evangelicals.