Abstract

BUENO CASTELLANOS, Carmen. Open Innovation: From Cosumers to Producers of Value. Desacatos [online]. 2018, n.56, pp.50-69. ISSN 2448-5144.

This essay presents the differences and similarities found in two crowdsourcings launched by global firms that produce consumer goods in order to co-opt creative ideas from society. This exercise intends to analyze the way value is produced by the active participation of a new social actor, which is given the name of prosumer, and thereafter appropriated by these firms. Consecuently contributing to the understanding of how unprecedented ways of knowledge production mediated by information technologies have impacted the process of capital accumulation, as well as the strategic value of data and open innovation projects that flow through the virtual space.

Keywords : cognitive capitalism; crowdsourcing; prosumer; brand; emotional economy.