Abstract

ALCANTAR ENRIQUEZ, Víctor Manuel  and  ARCOS VEGA, José Luis. University Outreach Concept as an Image and Positioning Instrument in Higher Education Institutions. REDIE [online]. 2004, vol.6, n.1, pp.01-12. ISSN 1607-4041.

This document sustains a university outreach concept that incorporates the university's capacity to sponsor its positioning by means of the social perception of the institution. In doing so, this work briefly addresses the development of the concept of university outreach while associated to collaboration with the productive sectors while emphasizing the need of higher education institutions to additionally consider the social sectors (including government) that are not found in the scope of industry or technological development. It concludes that university outreach can be turned into an effective instrument to promote the university. Consequently, it is necessary to research the social perception of universities as an approach to build up their pertinence.

Keywords : Higher education; outreach programs; public opinion.