Abstract

FECHINE, Yvana. Participatory Culture and Narrativity: a Sociosemiotic Approach of Transmediation. Tóp. Sem [online]. 2017, n.37, pp.147-165. ISSN 2594-0619.

Among the transformations undergone by television as a result of convergence culture, transmediation stands out as a model of production that distributes inter-associated content in different technological platforms, and whose articulation depends on the commitment proposed by the sender to the recipient of the communication. This article shows how the most recent theoretical advances in Greimasian semiotics may contribute to a better understanding of what we call the transmedia interactional universe, thanks to the development of narrative grammar proposed by Eric Landowski, as an interactional model consisting of four regimes: Programming, manipulation, adjustment and accident. The article postulates that the modes of participation triggered by the transmedia television strategies give way to interaction modalities —articulation, actuation, appropriation and deviation— which can be confirmed with the principles and positions set out in the interactional model of Landowski.

Keywords : television; convergence; participatory culture; transmedia; transmediation; interaction; interactive technologies.