Abstract

PEREZ DIAZ, Marisol  and  AGUILAR PEREZ, Mirza. #Ladyfrijoles: targeting, discrimination and stigma of Central American migrants through social media in Mexico. Andamios [online]. 2021, vol.18, n.45, pp.223-243.  Epub Sep 27, 2021. ISSN 2594-1917.  https://doi.org/10.29092/uacm.v18i45.817.

Attributing negative connotations to a social group from which it produces narratives that construct marginalized identities with a robust stigmatizing charge. Few studies focus on the discriminatory narratives in social networks that Mexicans carry out about Central American migrants. So this research contributes to reflect on this. The object of study is to analyze the representations and narratives that emerged from the case known as “Lady Frijoles”, to think about the logic of racism and discrimination in social networks. We work from qualitative analysis, looking for comments and representations shared via Facebook and Twitter after the appearance of the video that a media outlet shared as a report. Besides, we use AGEI software to map the most recurring words in that case and create a database of tweets. The results point to the need to analyze the expressions spilt on social networks to make visible the daily discrimination on a specific phenomenon, which in this case is the irregular migration of Central American origin in transit through Mexico. These expressions are given under some conditions that allow them such as anonymity, the instantaneousness of the message and the ease of reproduction.

Keywords : Discrimination; migration in transit; social networks; stigma, stereotypes.