Abstract

CAPRON, Guénola  and  ALBA, Martha de. Creating the Middle-class Suburban Dream in Mexico City. Culturales [online]. 2010, vol.6, n.11, pp.159-183. ISSN 2448-539X.

The aim of this article is to understand a particular form of urban culture, related to the development of Mexico City's suburbs during the late fifties. How the American urban experience influenced the arising suburban culture? What kind of urban imaginary was associated with the new way of life proposed by promoters of modern suburbs? We will try to answer these questions by analyzing the urbanistic ideas made fashionable by those architects who had a forceful influence on the development of the city in the fifties. Secondly, we will review the marketing discourse preferred by promoters of residential developments built in the same period in Mexico City.

Keywords : suburbs; social imaginary; urban marketing; Mexico City.