Abstract

RIVERA GUERRERO, Enrique. On building a football fanbase: The case of Leones Negros.Translated byJavier Ahumada Aguirre. Culturales [online]. 2021, vol.9, e597.  Epub Feb 16, 2022. ISSN 2448-539X.  https://doi.org/10.22234/recu.20210901.e597.

This paper aims to analyze how the fanbase of a football team is built in a complex process which allows the study of the motivations enthused by this sport in our subjects. In order to answer our working question -What is the process to build a contemporary football fanbase for the University of Guadalajara’s team, the Leones Negros?-, this study was conducted using qualitative methodology, interviews with fans, and hemerographic consultation. The team Leones Negros was chosen due to its symbolic value -a relevant source for historic memory among the city’s people. Among the findings, the institutional mediation that results in the communication of emotions rooted in the subjects’ biography when conforming their identity stands out.

Keywords : Communication; Sport; History; Identity; Collective memory.