Abstract

FARR, Robert M.. The individualization of social psychology.Translated byJosé Joel Vázquez Ortega. Polis [online]. 2005, vol.1, n.2, pp.135-150. ISSN 2594-0686.

In general, most of Robert M. Farr’s investigations are focused on the diverse efforts of contemporary social psychology to dillucidate with more accuracy its origins as well as its relevance on the fields concerning human and social sciences. This work is part of an extensive series of investigations approached through historical analysis since the beginning of the 80’s. (20th century), promoted precisely by Robert M. Farr from a critical perspective with the purpose of breaking up an hegemonic tradition which characterizes social psychology in modern times as a science of behavior as well as experimental, individualistic and typically American.

Keywords : collective mental phenomena; reductionism; individualization; multidisciplinary social psychology.