Abstract

BATTEZZATI, Santiago. The Symbolic Dispute to Classify a New Cultural Product: The Case of Netflix during the Premiere and Award for the Film Roma. Norteamérica [online]. 2020, vol.15, n.2, pp.67-82.  Epub Oct 25, 2021. ISSN 2448-7228.  https://doi.org/10.22201/cisan.24487228e.2020.2.410.

Research about cultural industries has pointed out the importance of paying attention to the way different content producers vie for the scant attention that people pay to cultural products. Based on the analysis of the controversies that arose around the premiere of the Netflix film Roma in Mexico and its win at the Oscars, this article seeks to show some of the disputes around the symbolic definition of a new cultural product. The author argues that the process of symbolically defining a new cultural product is a central part of the economic dispute for the scant attention people pay to cultural products. It is fundamental to pay attention to these symbolic disputes in a historic context in which the new technological possibilities seem to favor the emergence of new actors and products in the cultural industries.

Keywords : cultural industries; streaming; audiovisual industries; symbolic disputes.

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