Abstract

DONSTRUP, Mayte. Black-ish (ABC: 2014- ): The (Black) American Dream. Norteamérica [online]. 2021, vol.16, n.1, pp.279-297.  Epub Oct 25, 2021. ISSN 2448-7228.  https://doi.org/10.22201/cisan.24487228e.2021.1.428.

Television series have become a recurring object of study in academia. Scholars have shown that television narratives function as social fables and morality plays about the functioning of society. This study analyzes the series Black-ish from the point of view of its ideological discourse: that is what we are, what we do, and what our objective is when we do it (van Dijk, 2009). Qualitatively speaking, the author has performed a textual analysis (McKee, 2002), showing that neoliberal values predominate in the series. In this regard, in the discussion, she compares the results from other series of the genre and shows the prevailing conservatism in sit-coms.

Keywords : sit-com; nationalism; neoliberalism; ideology; television series; comedy.