Abstract

PINEDA PERTIER, Mauricio. Etnografía y comunicación: el proyecto Archivo Etnográfico Audiovisual de la Universidad de Chile. Rev. pueblos front. digit. [online]. 2012, vol.7, n.13, pp.147-177. ISSN 1870-4115.

This article considers audiovisual ethnography as a communication process, and takes the Audiovisual Ethnographic Archive of Universidad de Chile and its experience in the development of audiovisual ethnographies during the past eight years as a case of analysis. Beyond its use as a data recording technique, the construction and dissemination of messages with social content based on the aforementioned data records constitute a complex praxis of communication production that leads us to critically review the traditional conceptualization of the concept of communication. This work discusses these models, setting forth alternatives from an applied ethno-political perspective in local development contexts.

Keywords : ethnography; communication; media; development.