Abstract

QUESADA, María Encarnación. La perspectiva de género en el comercio justo: una reflexión económico-antropológica. Rev. pueblos front. digit. [online]. 2012, vol.7, n.14, pp.81-116. ISSN 1870-4115.  https://doi.org/10.22201/cimsur.18704115e.2012.14.100.

As a development strategy fair trade includes among its certification criteria equality of rights between men and women. After a visit to the field in Chiapas, the study observed that coffee women producers obtain certainly more financial benefits with certified product rather than with the traditional market. However, this does not imply an empowerment at the level of local communities. Several advantages to applying the equality criterion were found. These include the organization of women as a starting point for development, the raising of awareness of gender inequality, gender training for women, access to resources and the identification of women as independent subjects. The disadvantages of this approach included those elements that upheld the ideology and the patriarchal system, the difficulties women experienced in moving from one place to another, monolingualism, domestic violence and the natural multiplicity of their roles as producers, carers, mothers and wives.

Keywords : fair trade; gender; empowerment; economic..