Abstract

MARTINEZ-GANDARA, Alejandra. Tequila, mezcal and beer: from México to the world. agric. soc. desarro [online]. 2008, vol.5, n.2, pp.143-150. ISSN 1870-5472.

Troughout globalization, the production of tequila, mezcal and beer face a process of modification and change that has affected both factory production and international marketing. This process has allowed for the increase in tequila sales to be achieved thanks to the control that transnational businesses have attained through manipulation and control of tequila and mezcal sales. Although beer has reached world sales, it has been of a different kind and has fostered strengthening of two national brands.

Keywords : Regional development; globalization.

        · abstract in Spanish     · text in Spanish     · Spanish ( pdf )