Abstract

REMILIEN, Emmanuel et al. Creation profiles of microenterprises in rural zones: the case of Santa Bárbara Almoloya, Cholula, Puebla. agric. soc. desarro [online]. 2018, vol.15, n.1, pp.29-45. ISSN 1870-5472.

Presently, business venture is very important, both for entrepreneurs and for public and private institutions. The creation of businesses becomes an important research theme. The objective of this study is to determine the differences there are between ways of creating microenterprises. The work was developed in the community of Santa Bárbara Almoloya with 73 micro entrepreneurs. The necessary information was obtained through a questionnaire and four groups have been established which differentiate between them, both in financial, social and human capitals, and in motivations. It is concluded that the objectives and the financial capital are the essential elements for the creation of microenterprises, although the latter loses its importance if people have a high level of social capital. The implications of this work serve for those interested in the promotion of business venture in the rural environment, such as microfinance institutions (MFI), governments and researchers, as well as future entrepreneurs.

Keywords : creation of microenterprises; microfinance; sustainable livelihoods.