Abstract

GAUNA RUIZ DE LEON, Carlos. Socio-demographic, economic and tourism analysis of the “Magical Town” of Jalisco, México. El periplo sustentable [online]. 2019, n.36, pp.34-66. ISSN 1870-9036.

The use of tourism as a local development strategy leads to the creation of projects and programs that, by building on the territory and population capacities, boosts the integration of the localities into market processes, creating wealth that will bring about improvement for the population without affecting their natural and cultural heritage. The Magical Towns of Mexico Program (Programa de Pueblos Mágicos de Mexico, PPM) is successful because of its territorial coverage and its results, although it has also caused negative impacts. Seven localities in Jalisco have the cultural and natural attributes and have created the touristic project necessary to obtain the distinction of Pueblo Mágico. This paper presents a proposal for the evaluation of indicators through the analysis of demographic, economic and touristic information and through observational visits to the localities: the sociodemographic indicators are presented through population growth and the conditions of human development; the economic ones through the composition of enterprises and the number of theirs employees; and the touristic ones through an evaluation of supply (accommodations) and demand (overnight visitors and day guests). This analysis allows to understand the situation of each locality and to identify the impact the PPM has on society.

Keywords : Tourism; Magical Towns; Local Development.

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