Abstract

ARVIZU BARRON, Ezequiel et al. Analysis of vegetable production and marketing, Huixcolotla market case, Puebla. Rev. Mex. Cienc. Agríc [online]. 2014, vol.5, n.4, pp.687-694. ISSN 2007-0934.

In the region of Huixcolotla, a study was conducted on the actors involved in vegetable production and marketing in the area related to the Huixcolotla market, Puebla. It is a descriptive study aimed to deepen knowledge of this market, based on Malinowski's approach, in order to identify supply areas, agricultural commodities produced and traded, production and marketing costs, actors involved, municipalities that supply, as well as factors influencing its development. Data on the activities were collected through structured interviews. Analysis of the area was conducted in autumn 2010 and spring 2011, in six municipalities ofthe state of Puebla: Huixcolotla, Los Reyes de Juarez, Zacapala, Cuapiaxtla, Ixcaquixtla and Quecholac. The following products were studied: tomato, zucchini, broccoli, cabbage, lettuce and carrots, from production to marketing, emphasizing their integration into the regional economy. Results indicate that processes carried out in market Huixcolotla, directly integrate producers with marketing activities. However, some factors prevent productive and economic efficiency in the activities performed.

Keywords : rural development; agricultural region; marketing services; vegetables.