Abstract

ARVIZU BARRON, Ezequiel et al. Analysis of horticultural production and marketing of the State of Puebla: a value chain approach. Rev. Mex. Cienc. Agríc [online]. 2015, vol.6, n.4, pp.779-792. ISSN 2007-0934.

The value of agricultural production in the State of Puebla ranks sixth nationally. However, the benefits for vegetable growers in the region have not been expected largely due to the absence of middlemen and analyses related to the value chain, logistics and supply chain. This study collected information from various actors in the value chain of production-marketing of vegetables in four municipalities in the District Rural Development of Tecamachalco, Puebla, Mexico. Using a mixed research approach (functional methodology, value chain and LEADER), supplemented with other exploratory, descriptive and cross-range identified and analysed the agents of the chain (external services, production-harvest and marketing). In autumn 2013 survey structured to 165 producers with "limited market attachment, transition and fragile profitability" on four vegetables were applied. The three links do not work under the horizontal and vertical approach. The redesign of this chain could optimize the distribution and accessibility of food, reduce wastage with the respective increase their competitiveness, income levels and food security.

Keywords : chain actors; integration; small producers; support services; vegetables.