Abstract

QUINTERO RAMIREZ, Juan Manuel; OMANA SILVESTRE, José Miguel  and  SANGERMAN-JARQUIN, Dora Ma.. Transportation model for the distribution of guava (Psidium guajava L.) in Mexico. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.6, pp.1335-1346. ISSN 2007-0934.

Mexico is a guava (Psidium guajava L.) producer and its consumption is in fresh or processed in different industrialized foods. Fresh guava is a perishable product, so that its distribution should be done in the shortest transportation time to its different consumer markets. This paper shows the methodology and procedures before an essential closed market for competitive strategy and revenue generation that improve planning for distribution of fresh guava in all the states of Mexico both producers and consumers, through the formulation of an optimization of distribution model for this fruits; which minimizes transportation costs which identifies potential consumption centers and recommends what amounts should be supplied to that market, to maintain balance between supply and demand of fresh guava, in order to make products and services available to customers at the time and place, thus conditions and desired shapes, the most effective way in terms of costs and time are concerned. The methodology used was from a transportation model of linear programming, with information on production, consumption and transportation costs.

Keywords : export logistics; guava; supply chain.