Abstract

MENDOZA RODRIGUEZ, Yareli Yazmín et al. Egg market in Mexico: a tendency towards differentiation in consumption. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.6, pp.1455-1466. ISSN 2007-0934.

Mexico is the largest per capita consumer of eggs in the world; factors such as chronic diseases associated with overweight and obesity, and trends towards a healthy and natural diet, has impact on reducing the consumption of generic egg, thus reducing the profitability of small and medium egg producer. The economic strategy to maintain profitability is to produce a differentiated egg for domestic market. The aim of this research is to measure the trend in per capita consumption of table eggs in Mexico to set the maximum allowable consumption using a model of difference equations of second order, linear, inhomogeneous and moving equilibrium, considering a period of study from 1980 to 2013. The results showed that the consumption of table egg in Mexico reached a limit to a healthy consumption limit, so that future demand will only grow at the pace of population growth. The differentiated egg represents for small and medium producers an economic strategy to follow; and for consumer an alternative to consume a healthy food according to specific needs.

Keywords : differentiated egg; economic strategy; generic egg.