Abstract

GONZALEZ RAZO, Felipe de Jesús et al. Marketing of tilapia (Oreochromis niloticus) in southern state of Mexico. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.8, pp.1985-1996. ISSN 2007-0934.

The present study, analyses the prevailing production system of tilapia (Oreochromis niloticus) in southern State of Mexico, its marketing process and economic impact of this activity on the different agents involved, the reference year of this study was 2014. The predominant operating system in the region was determined; also, the main marketing channels that the product follows from its exit of the farm until it reaches the final consumer were identified and calculated at current prices, marketing margins. For margins calculation followed statistically representative batches of the product through its way with the participating agents and the various costs and prices which were produced in its path were recorded. The predominant production system in the exploitation of tilapia in southern State of Mexico is semi-intensive, which is developed as a complement to other agricultural activities. The traditional marketing channel used to carry the product from the farm to the final consumer was direct sale in the producer’s farm to the final consumer. Producer participation in the final product price was on average 37.15%; intermediaries with 15.42% and restaurants with 46.93%. The total average marketing margin was $ 63.00 kg-1, from which restaurants obtained the largest average margin with $58.88 kg-1, while the remaining $4.12 kg-1 it was taken by intermediaries.

Keywords : Oreochromis niloticus; marketing; marketing margins.