Abstract

RODRIGUEZ-HERNANDEZ, Obdulia; SANTOYO-CORTES, Vinicio Horacio; MUNOZ-RODRIGUEZ, Manrrubio  and  RODRIGUEZ-PADRON, Benigno. The competitive position of the coffee organizations in Huatusco, Veracruz. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.2965-2979. ISSN 2007-0934.

This research analyzes the competitive position of coffee organizations in the region of Huatusco, Veracruz; through the study of its internal operation and its network of value. The data collection consisted of the application of semi-structured and structured interviews leaders, managers, technicians and administrative organizations and actors of their value network. Fieldwork was conducted from 2012 to 2013. According to the internal workings three types of organizations were identified: management, community and professional development. The management organization bases its goals in negotiating resources and services for its members to external actors, it has a low level of development and a very weak competitive position. The community development organization focuses on developing families and communities of their partners through the implementation of production and welfare projects, it has an average degree of development and an average competitive position. Professional organizations focus on providing services to its partners around the production, processing and marketing of coffee. Within these, there are organizations with medium and high level of development and half weak competitive position. It is concluded that organizations should base its strategy of positioning differentiation, capacity building and partnerships with its network of value.

Keywords : cooperatives; coffee; value network.