Abstract

RODRIGUEZ-FANDINO, Juan Camilo. Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect. Psicumex [online]. 2022, vol.12, e542.  Epub Jan 20, 2023. ISSN 2007-5936.  https://doi.org/10.36793/psicumex.v12i1.542.

The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (use of tattoos) can modify the economic perception that a person has about another person, examine the role that sex plays against this trait, and how these factors interact. For this investigation, four photos were used, a man and a woman with and without tattoos; 208 college students were asked to give financial attribution to the submitted photo. Finding higher economic ranges in the photo of men with or without tattoos and a better salary range in women with tattoos. Concluding that indeed a specific characteristic such as a tattoo can change the perception of others against the salary attribution of a person.

Keywords : cognition; prejudice; bias; tattooing; decision making (DeSC).