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Horizonte sanitario

On-line version ISSN 2007-7459Print version ISSN 1665-3262

Abstract

VELASCO-RODRIGUEZ, Gabriela. Social marketing: mobile applications in the healthcare market. Horiz. sanitario [online]. 2018, vol.17, n.1, pp.9-20. ISSN 2007-7459.  https://doi.org/10.19136/hs.a17n1.1873.

Objective:

To determine the characteristics of mobile health applications in Spanish through a functional classification to know aspects of demand as well as their supply.

Materials and methods:

This is a descriptive study involving a functional classification of Spanish health mobile applications, which includes four variables of each health mobile application in Spanish: operating system (Android and iOS), target population (patient, Professional or general public), category and payment (free and pay), where the main mobile applications related to health in Spanish were obtained from three valuation methods that cover a total of 113 mobile health applications in Spanish.

Results:

The characteristics of mobile health applications in Spanish are presented by valuation method. The functional classification was made in the 19 health mobile applications with the distinctive in Spanish of Saludable, where most of them use both operating systems (Android and iOS) and 6 out of 10 mobile applications have content aimed at health professionals. App 50 health mobile applications in Spanish have found that 98% use the iOS operating system and are mainly used to provide information. Regarding the 46 mobile health applications in Spanish of the iSYScore index use both operating systems (Android and iOS) and categories of applications are around different diseases.

Conclusions:

Mobile health applications in Spanish are a useful tool for patients, professionals or the public because it brings patients closer to their illness, improving treatment control, monitoring and relationship with the professional.

Keywords : Mobile applications; Health; Spanish; Method of valuation.

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