Objective:

Analyze the extent of knowledge that university students have of the emergency pill (CEP) , as well as knowing if they are aware of the consequences of its excessive use.

Materials and methods:

The research was based on two phases: documentary analysis, and fieldwork. A non-probabilistic sampling was carried out, with voluntary participants belonging to the universities of Villahermosa, Tabasco, Mexico.

Results:

A description is given of the level of knowledge that the university students have regarding the use of contraceptive methods, emphasizing the consumption of the so-called "emergency pill", the data of their sources of information and of the influence at the moment of acquiring are presented. This product, as well as the best-selling brands and the positioning of the same through the "Top of Mind", that is, the brand that comes first to the mind of the consumer and assisted reminding.

Conclusions:

To avoid unplanned pregnancies, university students make excessive use of the emergency pill, without taking into account that frequent consumption can cause significant damage to their health.